PlayEuroLotto Affiliates gets a new site and higher commission rates

Kootac is happy to announce the launch of a new PlayEuroLotto Affiliates website, and an increase in commission rates for affiliate partners. The scheme will now provide more flexible commission options with higher earning potential, packaged in a brand new, mobile friendly website.

PlayEuroLotto Affiliates is the platform used to drive referrals to Kootac’s flagship online lottery brand, PlayEuroLotto internationally offers bets on six of the world’s most popular lotteries, including EuroMillions, Powerball, EuroJackpot and MegaMillions, plus an original €50 million game, DinoLotto.

The affiliate partners who sign up to the program can now choose between two different earning models: revenue share per referral, or commission per acquisition. Partners can earn at three different rates, according to how many players they refer in a given month. The more depositing players they refer, the more they earn, up to maximum rates of 15% revenue share or a €40 commission per acquisition. This represents a significant increase on the rates available previously and via many competing affiliate platforms.

Kootac’s CEO Marek Mahdal says: “PlayEuroLotto Affiliates is designed to bring our much-loved lottery product to a wider audience through the help of enterprising, well incentivised affiliate partners. We feel that we’ve already perfected a superior product – now we’re taking the next step towards achieving its full commercial potential.

“We wanted to create an affiliate platform that works beautifully for a huge range of clients, from marketing agencies to ordinary people looking to earn some extra money from home. It is this mind-set that helped us design both our comprehensive PlayEuroLotto Affiliates website, and a more flexible commission model that gives added incentive and freedom of strategy to the partner. Our partners will be pleased to hear that we will also be keeping membership of the program free!”

PlayEuroLotto Affiliates provides its members with access to diverse marketing materials and in-depth analytics, guaranteed monthly commission payments and more. Kootac Marketing Manager Monika Cizmarova says: “With our new PlayEuroLotto Affiliates website, we wanted to present as clearly as possible the essential facets of our program, and the earning potential it provides for partners. If you’re a marketer, an agency representative, or a referral marketing beginner looking to make some extra cash, we’d like to invite you to pay the site a visit and consider joining us – you’ll find all the details you need, from commission rates to registration info.”

Partners of all shapes and sizes are catered for by PlayEuroLotto Affiliates’ new commission plans, which can provide fast payouts for low volume affiliates or exceptional rates for high volume partners. Find out more about lottery affiliate commissions.

Kootac’s biggest lotto brand marks 5 years online with ticket giveaway

Lottery technology experts Kootac are celebrating the 5th anniversary of their oldest and most widely loved brand, PlayEuroLotto. offers a roster of world-leading lotteries to tens of thousands of loyal members. In its first five years the site has delivered hundreds of thousands of tickets worth millions of euros in prize money to its customers.

The 5-year milestone falls on May 9th 2016, and Kootac intends to celebrate the occasion in style, with a free ticket giveaway for all registered PlayEuroLotto members. Players must be registered before 18:40PM on May 13th to qualify for the promotion.

PlayEuroLotto’s success was a major factor in Kootac’s rise to prominence in the iGaming industry, but in recent years the parent company has stepped out of its brand’s shadow, offering technical solutions for high level B2B partners. In 2015/16 Kootac carried out a B2B lotto games integration project, which helped the client land the Lottery Operator of the Year award at the IGAs 2016 – one of many successes in recent months which have resulted from Kootac’s B2B work.

Kootac CEO Marek Mahdal says: “At Kootac we are always looking for ways to expand and diversify our business – but PlayEuroLotto remains one of the key pillars of our offering. We’re proud to provide an unbeatable online lottery experience to our players every single day, and we will continue to put a huge amount of effort into making that experience even better for many years to come.

“PlayEuroLotto benefits our B2B partners too. This is where our lottery products, systems and marketing strategies are tested in a live, high volume production environment. PlayEuroLotto is an extremely highly regarded lottery site, refined by our expert team on a daily basis. Through achieving a mastery of our own iGaming business, we have garnered the experience we need to provide a peerless service for other operators in the sector.”

“The future holds some really exciting developments for Kootac and for PlayEuroLotto, but today we're focused on toasting five years of success, and rewarding every single one of our loyal players with a free ticket.”

PlayEuroLotto currently offers players bets on 6 of the world’s biggest lottery style games and one original €50 million game, all of which are available around the clock in thirteen different languages.

The brand has chalked up some remarkable achievements in the first five years of its existence, from delivering massive prize wins for a multitude of spectacularly lucky players, to launching its very own lottery – a €50 million, bi-weekly game called DinoLotto – in April 2016.

Kootac heralds new age of lotto for traditional iGaming operators

The Global Lottery Messenger Forum 2016 saw Kootac CEO Marek Mahdal and Cherry AB’s Head of Lotteries Helen Taylor join forces to deliver a speech on the subject of “Lotto for traditional online gaming operators”. The talk explored and elucidated the benefits made possible by adding lottery games to traditional online gaming sites as a new or complementary product vertical.

Marek Mahdal says: “For traditional iGaming operators, a lottery integration opens up a path to a vast, ‘mass market’ audience. As lotteries are easy to sell, you’ll acquire players more easily; you’ll strike gold through your social channels, and you’ll reap dividends through cross-selling with your existing products.

This exceptional marketing potential comes in spite of a remarkably low risk for the operator. The possibilities stretch as far as the operator’s ambition.”

Mahdal told delegates the event would mark the beginning of a new era for Kootac, in which the integration of lottery games with existing online gaming platforms will grow to become a key branch of the company’s B2B offering. A lottery integration by Kootac helped deliver success for Cherry AB’s brand EuroLotto at the IGAs 2016, where EuroLotto picked up the prize for Lottery Operator of the Year.

Marek Mahdal continues: “We passionately believe that our B2B lotto integrations offer abundant benefits for traditional iGaming operators. Adding our lotteries to Casino sites increases player value, allows for cross-selling with other products, and increases player loyalty by means of the game’s regularity.

“On top of that there’s no need to train your staff, and your player data is for your eyes only – our integrations are built on the premise that we can run your product perfectly well without intruding on your business.”

GLMF 2016 was attended by hundreds of delegates from a selection of the world’s leading iGaming companies. The event took place in Sofia, Bulgaria, and was organised by lottery messenger experts Counting House.

Kootac launches new €50 million game, DinoLotto

Kootac is proud to announce the release of a new online lottery style game with a fixed draw-by-draw jackpot prize of €50 million.

The game, branded DinoLotto, is to be based on the results of EuroMillions draws, which take place at 9pm CET each Tuesday and Friday. Players will be challenged to select 5 numbers from 50 plus two Dino Numbers from 1 to 11.

Prizes will be paid out to players whose numbers match with a sufficient amount of numbers drawn in the EuroMillions draw – matching five numbers plus two Dino Numbers will result in a jackpot pay-out of €50 million.

Kootac will offer bets on the DinoLotto lottery through their online lottery brand PlayEuroLotto. Players can participate online from anywhere in the world, with the exception of a handful of territories. A single DinoLotto line will cost €2,20 – cheaper than a single EuroMillions or EuroJackpot bet through most third party online lottery services.

DinoLotto joins EuroMillions, EuroJackpot, MegaMillions, Powerball, the German Lotto 6/49 and Italy’s SuperEnalotto in the PlayEuroLotto portfolio of lottery games. Unlike PlayEuroLotto’s existing games, DinoLotto is an exclusive product, created and operated solely by Kootac.

Kootac CEO Marek Mahdal says: “We have always dreamed of launching a lotto style game of our own to rival the biggest names in the business – and now, with DinoLotto, we’re making that dream a reality.

“Consumers love traditional lottery gameplay, but they want to play for the bigger jackpots on a more regular basis, without paying an extortionate price to do so. That’s why we created DinoLotto – a brand new lotto style game with classic gameplay, fair ticket pricing, and most importantly of all, dependably massive jackpots!

“This is an exciting time for our company, as we continue expand and diversify our activities. But we’ll never lose sight of the most important thing of all: doing everything we do to the same exceptional standard. Head over to and give DinoLotto a try for your self – we’re certain you won’t be disappointed.”

Cherry AB’s software partnership with Kootac helps deliver International Gaming Awards glory

One of Kootac’s most successful B2B clients, has been named ‘Lottery Operator of the Year’ at the International Gaming Awards 2016.

Cherry AB, operator of, is currently enjoying substantial and sustained growth in revenues across its highly acclaimed portfolio of online gaming brands. Kootac has helped to facilitate EuroLotto’s success through delivering online lottery software and support as a key technological partner.

Cherry AB fended off tough competition from many of the industry’s top brands to win the top prize at the 9th annual International Gaming Awards, which took place on 1 February at the Savoy Hotel in London.

Marek Mahdal, Kootac CEO, said: “The news of EuroLotto’s enormous success at the IGA brings us a great deal of pride on two levels. Firstly, we applaud our business partners Cherry AB on their fantastic performance over the last year – it’s a fine company with a long history, and with every passing year they further cement their place at the pinnacle of the gaming industry.

“Secondly, on a personal level, I have to congratulate Kootac’s employees on providing a crucial piece of the jigsaw in delivering this success. We work hard to ensure our software products and services can always keep our clients at the top of their game – seeing EuroLotto thrive in this manner proves we’re doing our job correctly.”

Helen Taylor, head of Cherry AB’s EuroLotto brand, said: “Everyone here at EuroLotto and our parent company Cherry AB is over the moon with the wonderful recognition we have received at the IGA, and we would like to thank Kootac for helping us reach this point through their fantastic services.

“We’re extremely happy with Kootac’s lottery products – and the same can clearly be said for our customers and peers. We look forward to continuing our business relationship and achieving even greater success in the years to come.”

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Congratulations to our latest six-figure EuroMillions winner!

A member of KOOTAC’s industry-leading lotto site PlayEuroLotto has won a sensational six-figure EuroMillions prize through a combination of good luck and perseverance. The winner, a German player who has chosen not to be named, nailed five correct numbers in the EuroMillions draw on Friday 27th to claim a gigantic third-denomination prize of 111.796,88 EUR. He was just too correct Lucky Star selections off winning the jackpot – but somehow we don’t imagine he’ll be feeling too disappointed right now!

This super prize payout is the latest in a long and ever-growing series of big wins for PlayEuroLotto users. The company hands out thousands of cash prizes to happy winning players every year, operating from its headquarters in the sunny Mediterranean nation of Malta. PlayEuroLotto staff greeted the news of their German customer’s six-figure win jubilantly – many were especially pleased to note the winner had been a loyal user since 2011.

KOOTAC’s CEO Marek Mahdal summed up the celebratory mood:

“This landmark win is a wonderful early Christmas present for everyone here at KOOTAC HQ. Whenever we pay out a prize of this magnitude, we are reminded of why we should take pride in our work: we really are helping our players to turn their dreams into realities.

“We’re especially pleased in this instance, as the winner has been playing regularly with us since 2011. His perseverance and patience have now provided him with an amazing payoff, and there’s surely a lesson in that which we can take into our own lives. All at KOOTAC send our heartfelt congratulations to our new third-biggest winner so far!”

November 27th’s EuroMillions payout was undoubtedly a notable win, but it was by no means one of the very biggest seen at the online lottery platform PlayEuroLotto – an Italian EuroJackpot player recently claimed an even bigger prize of 265,052.78 EUR through the site!

PlayEuroLotto is one of the world’s leading online lottery platforms, offering international bets on EuroMillions, EuroJackpot, MegaMillions, Powerball, SuperEnalotto and Lotto 6/49, along with a range of unique syndicate and bonus gameplay products. The brand aims to offer a value-for-money, horizon-broadening service in a distinctive and enjoyable online gaming environment.

Kootac Help Make Global Lottery Messenger Forum 2015 a Success as Gold Sponsors

August saw online lottery industry innovators Kootac playing a key role – as gold Sponsors – at the second annual Global Lottery Messenger Forum: GLMF2015.

GLMF is a world renowned event for lottery messenger companies and professionals, hosted by industry leaders Counting House. 2015 brought together a vibrant cohort of the trade’s brightest, best and most eminently successful, in the immaculate setting of Gibraltar’s Sunborn Yacht Hotel – an actual mega-yacht with its own casino and fine dining.

The itinerary for the day-long forum included enlightening presentations, state-of-the-industry briefings and wide-ranging discussions, with input from distinguished panels of commentators. Topics up for discussion ranged from postal services and insured bets to marketing and lottery regulation.

Delegates also had ample opportunity for private discussions, networking and drinks over dinner at The Rock’s top French restaurant, La Bateau. Admission to the forum is free, but granted by invitation only. GLMF2015 saw a marked increase in attendance from the inaugural forum in 2015, with greater industry press coverage and, most importantly of all, even more opinions shared.

Kootac’s CEO, Marek Mahdal delivered a B2B platform presentation on “The 5 Things That Can Kill Your Lottery Business” to the forum. He says:

“It has been a great honour and a pleasure to be involved with a conference as highly regarded and fascinating as the GLMF. As Gold Sponsors, we’ve taken a keen interest in the success of this event, and we have been proud to put our name to such a sensational line-up of speakers, topics and delegates.”

“Growing a business in the online lottery industry doesn’t just mean learning what works – it’s about learning what really doesn’t work too. The aim of my presentation on “The 5 Things That Can Kill Your Lottery Business” was to help others dodge some of the pitfalls Kootac has thankfully managed to avoid over the years. Many online lottery businesses have not been so fortunate!”

Kootac remains heavily invested in sharing ideas, innovations and opportunities with other companies in the iGaming and wider digital industries. Our upcoming conference appearance will be at the ICE Total Gaming 2016 event, taking place in London from Feb 2nd-4th.

If you will also be attending either of these upcoming events and you would like to meet one of the Kootac team, please contact [email protected] to introduce yourself.

Online Lottery Player Wins Major Prize Through PlayEuroLotto (Again!)

An online lottery player from Italy has won an incredible six-figure EuroJackpot prize through online lottery betting provider PlayEuroLotto. The lucky winner, who has decided to remain anonymous, matched up a full set of 5 regular numbers plus one of two Euro Numbers to claim the second denomination prize of 265,052.78 EUR in the “bet on EuroJackpot game” held on Friday 20th March.

The win closely resembles a separate PlayEuroLotto success story, when a Slovakian EuroMillions player won a fantastic second tier prize of 284,245.52 EUR through the online betting service recently. PlayEuroLotto offers bets on a total of six major lotteries, with MegaMillions, Powerball, Lotto 6/49 and SuperEnalotto lining up alongside EuroMillions and EuroJackpot in the company’s portfolio of featured games. The company has paid out over 20,000,000 EUR in prize money to date.

PlayEuroLotto CEO Marek Mahdal says: “Everyone here at PlayEuroLotto HQ was delighted to discover that another player has won a genuinely life-changing sum of money through our service! A six-figure EuroJackpot win is an incredibly lucky and special event, so we feel privileged to have played a part in making it happen for our player. With two six-figure prize payouts in the last 6 months under our belts, we’re showing the world that PlayEuroLotto really does have the capacity to deliver amazing wins.

“Every day we strive to ensure that our players can enjoy a fantastic lottery betting experience, and big wins like this one make it all feel 100% worthwhile!”

Friday’s EuroJackpot confirms PlayEuroLotto’s growing status as one of the most highly professional and dependable lottery betting operators in the industry. The six-figure prize win comes at a time of considerable growth for the Malta-based company.

Kootac and Lottonetix join forces to propel lottery platform to next level

Leading lottery technologists, Kootac and lottery pioneers, Lottonetix, announce their new joint venture to create innovative synergy in the lucrative online lottery market.

The Maltese based gaming software provider setup by leading industry experts, offer companies and brands a simple and cost effective way to enter the exciting world of Online Lottery.

“We’ve built a strong reputation with over 300k customers served over the last 10 years and with our online platform already in its forth year and third release, the joint venture with Lottonetix will push the cutting edge technology further into new markets.” says Marek Mahdal, Managing Director of Kootac, “With their experience in lottery syndicates and their insights into the UK market, Lottonetix is the perfect extension to our already successful position in the market.”

The venture puts sales and marketing in the expert hands of Lottonetix, while Kootac continue to focus on the development of the cutting edge platform that enables websites to quickly and easily offer online lottery ticket sales across multiple countries.

With extensive experience in the UK online marketing arena and their last 3 years developing lottery syndicates in the UK market, the team behind Lottonetix have gained themselves a strong reputation due to their deep understanding and impressive results gained there.

“We’ve seen a huge rise in interest in the online market for lottery ticket sales,” says Lottonetix Co-founder, Shai Ben Ami, “and teaming up with Kootac puts us in the unique position of having the most advanced lottery platform with a clearly innovative vision on how we can integrate these technologies for our clients securely, reliably and significantly quicker than any other platform on the market”.

Integration of the Kootac / Lottonetix whitelabel product is the shortest in the sector, at a mere 10 days. Add to that their fully featured platform comes with 12 languages built in, full multi-language customer support for clients’ players as standard, plus the clients’ gaming license provided, their offering certainly puts them in a strong position to excel in the sector.

While offering whitelabel products, the venture also provides bespoke integrations by way of their secure and robust set of API’s that allow clients to simply bolt on the platform to their existing products. Another important part of their business lies in the development of their already performing attractive affiliate program.

The joint venture comes perfectly timed to take full advantage of the breaking market of online lottery services, as first quarter results for 2014 puts global online lottery sales at an all time high with impressive growth. No doubt the synergy between the two companies will push the boundaries of online lottery to the next level.

For further info please visit or contact at [email protected].


How the Web is Transforming the Online Lottery Industry

It’s no secret that lottery is a big industry – last year, global lottery sales hit $275 billion. The bigger national lotteries like Powerball and Euromillions regularly roll over into tens of millions, and everyone is keen to have part of the multi-millionaire dream for just a few dollars.

While for many decades, lottery was about retailers selling tickets and scratch cards at convenience stores and gas stations, the web has been transforming all this quietly and we are now increasingly buying our Euromillions tickets online.

2014 saw the boom of the online lottery market, just the results from the first quarter of the year was at a record high that has been growing at a stunning rate. From the consumer point of view, the advantages are obvious – you can buy a ticket whenever you want, wherever you are. On holiday in Ibiza? You can still buy a Powerball ticket as long as you have an internet connection. And gone too are the days of the lost lottery ticket. The digitalization means that nothing is ever lost, and your million dollar dream will not get destroyed by a washing machine.

Unsaturated Market

From a business perspective, the online lottery market has seen lots of growth but it is still relatively unsaturated. Usually running on an affiliate model, there has been a surge in sites selling lottery tickets online. And tapping into this booming market, online lottery technologists Kootac and Lottonetix have announced that they will be joining forces to expand their position in the market. This merger has been greeted positively with the big operators in the iGaming industry, and deals with the key players in Forex, Sports, and Casino are underway.

Both burgeoning key players in this young market, Kootac and Lottonetix have managed to establish considerable names for themselves. Lottonetix is a player in the UK market and has done an impressive job at growing UK lottery syndicates in the last three years. Shai Ben Ami, CEO of Lottonetix, said that there has been a huge surge in the interest of online lotteries, and that this partnership with Kootac will create many more business opportunities.

There is a trend in online gambling affiliates buying lottery whitelabel products, which can also be thought of a generic, out-of-the-box solution, for a quick and pain-free launch into the new market of online lottery sales. Whitelabel products come with everything in the box – payment processing, license, administrative tools – in short, the complete platform to get up and running. All that is left for the affiliate or investor to do is the branding and marketing to procure customers to their product.

Lottonetix and Kootac’s whitelabel product should seriously interest gaming operators and affiliates. Their platform boasts the shortest lead in the industry – you can be up and running in 10 days flat – and 12 languages out of the box. The platform is fully licensed, comes with payment solutions, insurance and customer support. This is a true turn-key solution that will appeal to many affiliate partners who are looking for a simple yet robust solution.


New Lottery Platform Emerges from Merger of Kootac with Lottonetix

As the lottery white labeling industry keeps gaining popularity, we are seeing another platform provider emerging with the merger between a tech company and an experienced team of marketing specialists.

With the ongoing emergence and growth in the lottery messenger technology space, Forex Magnates’ reporters learned today that there is a new tech provider coming to the market. Lottery platform technology company, Kootac, has teamed up with Lottonetix, announcing a joint venture aimed at entering the lucrative online lottery market.

Kootac has already been active in the online lottery business for a couple of years, handling lottery entries though its own platform. The firm will continue developing its software, whilst Lottonetix focuses its effort on onboarding new white labels and marketing the product.

Lottonetix is a company specializing in lottery syndicates, where a group of individuals can pool their resources to play combinations of numbers together as a group. Consequently, any winnings would then be shared between all active members of the syndicate depending on the share each individual has.

The company is aiming to be able to deliver its white label lottery platform solution to the market in a very short span of time – white labels should be able to launch their offerings 10 days after closing a deal with Kootac and Lottonetix.

Kootac’s Managing Director, Marek Mahal commented, “We’ve built a strong reputation with over 300k customers served over the last 10 years and with our online platform already in its forth year and third release, the joint venture with Lottonetix will push the cutting edge technology further into new markets.”

As previously reported by Forex Magnates, lottery messenger platforms have recently gained traction with a couple of white label providers having already established a foothold and taken steps to expand into the market.

Last summer, one of the first white label platform providers in the lottery messenger industry, LottoYard, purchased for an undisclosed sum, acquiring know-how and a vast list of clients which the company has been collecting since 2010.

Last month, a new player announced its entrance into the market with Lottotech, raising $6 million and launching its online lottery messenger platform at the Berlin EiG gaming expo.

Reports from the industry outline that the online lottery sector has continued to gain traction in recent months, as sales were reported to have reached all-time highs since the beginning of the year.


PlayEuroLotto gamer wins €284,245 on EuroMillions

A 34-year-old Slovakian man is celebrating after winning an eye-watering €284,245.52 via lottery betting service PlayEuroLotto. The player, who wishes to remain anonymous, lives close to the town of Michalovce in the eastern region of Kosice, he bagged the second tier prize on 8th August in the hugely popular pan-European lottery EuroMillions.

PlayEuroLotto, which has been operational since 2011, accepts wagers on the world’s largest lotteries. These include EuroMillions, EuroJackpot, the United States’ MegaMillions and Powerball, Italy’s SuperEnalotto and Germany’s Lotto 6aus49. And a new and exclusive ‘BoosterBall’ function allows players to bet from €1 to €10 on three of their numbers to win between €1,000 and €10,000.

Danny Thomas, marketing director of Kootac NV, which handles the lottery entries on behalf of PlayEuroLotto and is licensed and regulated by the Government of Curacao, had this to say about the amazing win: “We’re so happy to have a big prize winner; this shows we have sound and professional risk management in place that our players can trust.”

Players from almost any country in the world can participate in any currency and all PlayEuroLotto entries are insured by leading insurers such as Munich-based EMIRAT AG – one of the most respected insurance hedging companies in Europe. “We’ve been working tirelessly with all our hedging partners to make sure our contracts are bulletproof because we don’t want delays or excuses when it comes to our players receiving their prizes,” Thomas explains.

PlayEuroLotto’s website – recently underwent a major overhaul, while a native app and mobile website is set to be unleashed in the coming weeks. On top of this, the operator is applying for further licences in various EU countries and the Kootac NV platform is now ready to engage in multiple white label partnerships and set up to handle any currency or language.