LATAM Brand Manager & Creative Designer

Job description

Kootac is looking for an experienced Latin American Brand Manager / Creative Designer to join our Latin American marketing team, based in Malta (HQ). This person will work closely with marketing teams to grow our acqusition and retention effectiveness in the region.

Graphic designer with front-end development knowledge and minimum of 5 years’ experience.

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Qualifications
  • Experience using advanced features of Adobe Creative Suite
  • Ability to apply the fundamentals of design and user experience (UX/UI)
  • Understand client’s requirements and develop excellent visual solutions
  • Possess great knowledge of HTML/CSS and WordPress or equivalent
  • Basic knowledge of Angular 4 by Google
  • Design different types of illustrations and layouts as per brand guidelines
 
  • Knowledge of the Latin American Market
  • Good understanding of marketing principals and SEO
  • Fluent in Latin American Spanish and English
  • Excellent team player
  • Team management

SEO Manager

Job description

We are seeking an SEO expert to manage our search engine optimization activities, including link building, keyword strategy, on-page optimisation, content strategy, etc. This work will target all major search networks.

SEO Manager will play a critical role in defining the strategies and processes we implement to drive continued growth. He/she will work cross-functionally to guide internal teams as to how efficiently and effectively incorporate best practices into their existing work streams, as well as providing recommendations and insights to further enhance our overarching marketing strategy.

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Key Responsibilities
  • Keyword research, monitoring and reporting on keyword rankings; competitor activity tracking and analysis
  • Balance the needs and objectives of technical SEO requirements with those of UX, Product Management, Social Media/Marketing, Engineering and Content teams to maximize overall traffic of our web properties, thus increasing revenue and brand awareness
  • Create and optimize website copy, landing pages, on-page elements, meta tags, and other factors to ensure state-of-the-art on-site and off-site SEO execution for all targeted search engines
  • Define, implement and test strategies to increase conversion rates against key objectives across web properties
  • Track, analyze and regularly provide succinct reporting on the SEO health (ROI, keyword rankings, etc.) of our websites in relation to each targeted search engine
  • Educate members of the marketing team to ensure they are aware of and are acting according to SEO best practice in their day-to-day work; maintain internal SEO best practices documentation
  • Leverage licensed SEO applications and internal automation tools (link checkers, crawlers, redirect validation) to ensure smooth product releases and ongoing SEO optimization.
Qualifications
  • Deep knowledge of SEO with a minimum of 3-5 years of proven experience with tangible results; ideally in a global e- environment relating to the gaming industry
  • Data driven analytic and highly analytical problem solver with hands-on experience using Google Analytics, Raven Tools, Moz Analytics, Buzzstream, and other analytics tools and SEO resources
  • Subject matter expert in marketing, digital / social media analytics, business planning or similar role
  • Experience with A/B and multivariate experiments; keyword and page rank analysis; PPC campaigns across Google, Yahoo, Bing and Social Media
  • Excellent team work, project management and leadership skills; the ability to think strategically and act tactically
  • Ability to approach work with high energy and a results-oriented mindset
  • Bachelor's Degree in Marketing, Communication, Business, New Media or other related discipline would be an asset
  • Can recite the dates of panda, penguin, pigeon and hummingbird updates faster than his/her birthday

Affiliate Manager

Job description

The Affiliate Manager will be responsible for identifying and acquiring new channels of traffic and negotiate deals with new and existing partners.

This person must have an analytical mind and understand ROI optimization in acquisition deal negotiations in order to ensure Kootac’s activities at all times are commercially viable.

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Key Responsibilities
  • Identifying and implementing opportunities to drive profitable traffic to our sites
  • Maintaining lasting and effective relationships with existing affiliates; identifying and recruiting new ones
  • Enhancing the organisation’s affiliate promotions and overarching program to drive acquisition, retention and gaming revenue
  • Proposing new business development initiatives
  • Working with the team to build targeted promotions, optimize top class ROI and persistently increase the success of all online marketing activity (Affiliates, Behavioral Retargeting, SEO, PPC, Social Media Advertising)
  • Monitoring, analyzing and reporting on affiliate sales, campaigns and competitors’ affiliate activity
  • Keeping affiliates up to date on upcoming promotions and optimization opportunities
Qualifications
  • An in-depth understanding of the online gaming industry, with a minimum of 2 years relevant experience and a proven track record in delivering traffic through effective digital marketing strategy
  • Excellent understanding of display advertising and search engine marketing as well as campaign planning, optimization and cost management
  • Highly analytical approach with an excellent understanding of Excel and data manipulation, and a natural ability to identify risks and opportunities
  • Superb communication with excellent interpersonal skills and the ability to forge lasting and effective relationships with third party agencies and media owners
  • Strong focus on delivery, attention to detail, creative thinking
  • Excellent communication skills in English; German or Russian will be an asset
  • Academic background in Marketing and affiliate network portfolio are considered an asset

About Kootac

Hey there, you fun-loving, ambitious, charming and talented human being! You're exactly the kind of person we would love to hire. Step this way to a prestigious career and amazing times on the sunny island of Malta!

Kootac are renowned throughout the online lottery industry as leading innovators, collaborators and earners. We have lovingly assembled a youthful, vibrant, multicultural and frankly amazing team here at our HQ on beautiful Malta, and our hard work is paying off - as 2016 begins we can truly count ourselves as front-runners in a booming online lottery industry.

You'll love working here, from our world-class, fun-focused training days to our barbecues and big nights out... and did we mention we're just a few minutes' walk from the beach? We hope to hear from you soon!